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Buy & Keep download service for Sky+HD

SKY+ HD owners can now purchase movies from its Sky Store service as well as renting them.
The ‘Buy & Keep’ option entitles customers to download the film to connected boxes and also receive a DVD copy in the post 3-5 days afterwards.

It includes brand new titles such as recent additions The Hobbit: The Desolation of Smaug and Turbo with pricing ranging from £7.99 to £13.99. A Sky subscription is required to watch downloaded fi lms.
Sky said that over the next year it will enable customers to watch fi lms they’ve bought on smartphones and tablets.
It is planning to introduce a ‘Buy & Keep’ option for TV box sets in future and enable non-Sky customers to buy content through the Sky Store website.
It is also trialling a service that enables customers to use its Twitter tweets to set recordings on their Sky+HD box and jump to watching live TV available on Sky Go on compatible devices. A #WatchOnSky tool featured across its Twitter feeds including for @SkyHD and @SkyAtlantic for “key shows, sporting events and movies ” has selectable buttons for both features labelled Watch and Record.
A Sky iD is required and Sky+ boxes must be linked to this to enable the recording feature. The Sky+ app has also been updated with a new Homepage and highlights carousel and the ability to turn Sky+HD boxes on or off .
Sky is currently rolling out a new Homepage for Sky+HD boxes with further updates planned for later in the year including a “new and smarter approach to recommendations, based on Sky+ Planner recordings and downloads”.


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